The Spiral of Personal Branding

Writers are told time and time again that in the age of the internet we need to have a personal brand, put ourselves out there, sell our works. Sometimes all of this pressure to be a brand rather than a person can be a bit overwhelming, so I want to share a quick article that made me laugh. Matthew Schmid’s tongue-in cheek article, “I Love You, But Our Happiness Doesn’t Fit My Personal Brand’s Narrative Strategy”, pokes fun at branding gone a step too far.

If you find personal branding a heinous, stressful concept, take a deep breath and remember that at least you aren’t the narrator of that article.



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