For independent authors, it is incredibly easy to sink money into online advertising, but how do they know that their potential readers are seeing these advertisements? What types of online books marketing provides the best value for the money?
Author Nicholas Rossis has tried to answer those questions and more. Every year Rossis releases an annual survey on which book advertiser offers the best value for the money, and he just put out the 2016 Book Marketing Results Survey. It contains some wonderful information.
To pique your interest, I’ll give you a sneak peek of some of Rossis’s findings:
1. The Amazon Marketing Service has surprisingly good returns for the money.
2. Facebook Marketing has a surprisingly bad ratio of books sold per dollar spent.
3. Advertising through an author newsletter is 40 times more effective than other types of social media at convincing potential readers to purchase a book. If you haven’t used an author newsletter yet, now is the time to test it out!
All of these are simply highlights from Rossis’s research. I encourage you to check out his article for more detailed information about the best places to advertise discounted books and where authors should consider promoting themselves. He lists more than 30 different promotional venues, and for people interested in growing their readership, it is a wonderful resource.
Advertising and book promotion often hangs like a sword over the necks of authors, so if anyone has wisdom to share, I would love to hear it. For example, I didn’t see NetGalley on the list – though I may simply have overlooked it – and I am curious about what kind of influence it has. Regardless, I’m sure that many of us could improve our approach to this corner of the publishing industry.
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This post was also featured on Invest Grow Repeat.