books · Publishing

Book Marketing That is Grand, Extraterrestrial, and Bloody

I hate advertising, but I love gimmicks. Not all of them of course – I’m not a huge fan of book giveaways (though those may not be gimmicks precisely) – but every once in a while a book marketing campaign will resonate with me. One such promotion just hit that sweet spot. In honor of her upcoming… Continue reading Book Marketing That is Grand, Extraterrestrial, and Bloody

Publishing · resources

Advertising Books Online: Getting the Best Value for Your Money

For independent authors, it is incredibly easy to sink money into online advertising, but how do they know that their potential readers are seeing these advertisements? What types of online books marketing provides the best value for the money? Author Nicholas Rossis has tried to answer those questions and more. Every year Rossis releases an annual… Continue reading Advertising Books Online: Getting the Best Value for Your Money