books · Publishing

Personalized Book Recommendations and the Penguin Hotline

I recently took quite the hiatus from this blog, but I found just the thing to get me back into the swing of things. Capitalism! I’m kidding. Mostly. The season between October 1 and January 1 fills me with an absurd joy. It begins with “Give me pumpkin decorations or give me death” and culminates… Continue reading Personalized Book Recommendations and the Penguin Hotline

books · Publishing

Book Marketing That is Grand, Extraterrestrial, and Bloody

I hate advertising, but I love gimmicks. Not all of them of course – I’m not a huge fan of book giveaways (though those may not be gimmicks precisely) – but every once in a while a book marketing campaign will resonate with me. One such promotion just hit that sweet spot. In honor of her upcoming… Continue reading Book Marketing That is Grand, Extraterrestrial, and Bloody

Novel Experiment · writing

Writing Week in Review: 12/3-12/9

The curse of the writer is, among other things, a lack of focus. With the upcoming release of When We Go Missing, I should have spent the week concentrating on making sure that I sent out marketing and promotional material. And I did do some of that. (I even have a great list I’ve compiled of places… Continue reading Writing Week in Review: 12/3-12/9

Publishing · resources

Advertising Books Online: Getting the Best Value for Your Money

For independent authors, it is incredibly easy to sink money into online advertising, but how do they know that their potential readers are seeing these advertisements? What types of online books marketing provides the best value for the money? Author Nicholas Rossis has tried to answer those questions and more. Every year Rossis releases an annual… Continue reading Advertising Books Online: Getting the Best Value for Your Money