I hate advertising, but I love gimmicks. Not all of them of course – I’m not a huge fan of book giveaways (though those may not be gimmicks precisely) – but every once in a while a book marketing campaign will resonate with me. One such promotion just hit that sweet spot.
In honor of her upcoming young adult fantasy novel Roar, Cora Carmack released the PDF of a map of her invented world and encouraged people to color it. As you may recall, there are few things in this world that I love as foolishly as I love maps. This means that I am perhaps a little too excited about this particular marketing campaign. My colored pencils and I are very ready for this.
In addition to seeing some examples of the map below via the wonderful folks on Twitter, you can download your own copy of the map to color here. (And shout out to Melanie and Flavia for having great blogs in addition to fabulous artistic skills.)
But campaigns that make me as excited as this map are rare. Sometimes, or perhaps oftentimes, publishers can go a little overboard.
Taschen Books sold special editions of its photography book on the lunar landing with actual pieces of the moon. (All for the low, low price of only $112,500.) Similarly Kraken Opus published a book about Sachin Tendulkar, an Indian cricket star, and sold 10 limited editions for $75,000 each. The book is so expensive because, as the Wall Street Journal has reported, the publisher mixed Tendulkar’s blood with the paper pulp needed to create the signature page. The moon is cool, and blood is…bloody, but I don’t necessarily need either one of them with my reading material.
Regardless I find it fascinating to see what kinds of promotional material authors and publishers create. It makes receiving information about up and coming novels interesting if nothing else.